An optic presents an ideal visual opportunity to capture new sales from customers who are trying to decide what drink they want to order. The frequent question asked by the bar tender (for example) ‘And what gin would you like with that?’ can be answered quickly and easily through the visual identification of a Gin brand that sits proudly on an optic bracket in front of them. From established labels to up-and-coming brands, this level of exposure can prove to be invaluable. The drinks industry is, after all, a heavily competitive one and being in front of the consumer at the right time is a significant part of the battle towards increasing sales.

This is why so many of our drinks partners come to us for visually powerful bar optics and plaques. Not only are they getting a legally compliant method of dispensing spirits but they are getting a visual method of marketing that is more effective than most and is presented to the consumer at the exact time that they need to choose what brand to go for.

At Beaumont PPS, we are one of the world leaders in promotional optics. From standard plaque designs to more customised designs that truly grab the consumers’ eye and help to reinforce the brands identity and unique selling point.