The Macallan Drivers Kit
In June 2018, Edrington invited us to tour The Macallan’s impressive new distillery and visitors centre. Six years in the making, this incredible building won the prestigious Andrew Doolan Best Building in Scotland Award from the Royal Incorporation of Architects in Scotland (RIAS).
The Distillery Experience is based in the Speyside region, and as we are located in Glasgow, much of the time we correspond with our clients online, so this was a great opportunity to put faces to names of the people we know through emails. We have worked with The Macallan for over 10 years; we mainly supply the distillery with branded merchandise for retail. Many distilleries are located off the beaten track which means you often need a designated driver to get there. This leaves one person in your party being unable to join in tastings of the golden nectar during the tour. It was during our visit that we learned that in order to give the designated driver a taste of the whisky, The Macallan provided them with a few miniatures to take home.
Within one month we submitted the design of The Drivers Kit; a sleek branded box containing 4 PET bottles, each to be filled with whisky for the driver of each party to take away. The Macallan loved the idea and we got to work on bringing our concept to life.
We work very closely with trusted suppliers around the world. For this project, we collaborated with an excellent partner based in China who manufacture state of the art rigid card packaging. We submitted a formal proposal and were given the go ahead in August 2018. We supplied The Macallan with a prototype box made from 1000gsm card, covered with 157gsm art paper and both inside and out finished in matt laminate which gave the final product a premium high quality look and feel. We provided a final proposal and were given the go ahead in August 2018.
We purchased the miniature PET bottles from a company we work closely with in Germany and pulled together the complete product in Glasgow upon receiving both items from the respective suppliers.
Following the initial shipment of The Drivers Kit we have made tweaks to subsequent orders; PET bottles have been replaced with glass bottles, making the kits more sustainable and enhancing the overall look and feel. We’ve now provided a 2 bottle version alongside the 4 bottle one and all kits come with a funnel.
Upon the success of this product, we have approached many other distilleries who have subsequently placed orders of their own versions to offer their visitors.
Another success for the Beaumont team with an impressive short 5 month turnaround.